Hello, I’m Rosa

Rosa López López is a CYBE research assistant. She is responsible for coordinating and carrying out the group’s research activities, as well as for the financial management and oversight of projects, institutional relations, communication and event organisation, and the planning and monitoring of research initiatives and funding opportunities.

She holds a degree in Business Administration and Management and is currently pursuing a PhD in the same field at the University of Granada. Her research focuses on sustainable entrepreneurship and business model innovation, particularly on the factors driving companies’ transition towards sustainable business models, with special attention to the role of emerging technologies and AI.